Mastering Mobile Marketing: Reaching Customers on the Go

Welcome to our guide on mastering mobile marketing, where we explore the strategies businesses can use to reach customers on the go. In today’s digital age, mobile marketing has become an essential aspect of any successful digital marketing campaign. By optimizing our marketing efforts for mobile devices, we can engage customers wherever they are and provide them with a seamless user experience.

Mobile marketing involves various tactics, including mobile-friendly websites, mobile apps, SMS marketing, and mobile advertising. It’s all about connecting with our target audience on their smartphones and other mobile devices, capturing their attention, and driving traffic to our business. With the increasing use of smartphones, this mode of marketing has become a necessity for staying competitive in the market.

Table of Contents

Key Takeaways:

  • Mobile marketing is crucial for businesses to connect with customers on their mobile devices.
  • Optimizing marketing efforts for mobile devices is necessary to provide a seamless user experience.
  • Mobile marketing encompasses tactics like mobile websites, apps, SMS marketing, and mobile ads.
  • The goal is to engage customers on their mobile devices and drive traffic to our business.
  • Mobile marketing is essential in today’s digital age with the widespread use of smartphones.

The Significance of Mobile Marketing in the Digital Age

In today’s digital age, businesses cannot afford to overlook the significance of mobile marketing. With the widespread adoption of mobile devices, consumer behavior has been drastically transformed. People now rely heavily on their smartphones for communication, entertainment, and even shopping. As a result, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users.

Mobile marketing allows businesses to reach customers directly on the device they use most frequently. Whether through mobile-friendly websites, SMS marketing, mobile apps, or mobile advertising, businesses can connect with their target audience anytime, anywhere.

It’s important to note that the majority of internet traffic comes from mobile devices. This means that businesses must prioritize mobile marketing to effectively engage with their target audience. By leveraging the power of mobile devices, businesses can provide a seamless user experience, drive traffic to their websites or apps, and ultimately increase customer engagement and conversions.

Optimizing for Mobile Accessibility: A Core Component of Digital Strategy

When it comes to digital strategy, optimizing for mobile accessibility is a fundamental element that businesses cannot afford to overlook. As more and more users rely on their mobile devices for accessing online content, it is crucial to ensure that websites are designed to be mobile-friendly and easily accessible.

Why Responsive Design is Critical

Responsive design plays a crucial role in creating a seamless user experience across different screen sizes and resolutions. By using flexible layouts and CSS media queries, responsive design enables websites to adapt to the specific dimensions of mobile devices, ensuring readability and ease of navigation.

With a responsive design, businesses can provide users with a consistent and optimized experience, regardless of the device they are using. This not only enhances user satisfaction but also boosts mobile page speed and improves search engine rankings.

Improving Mobile Page Speed for Better User Experience

Mobile page speed is a critical factor in determining user experience and engagement. With users increasingly expecting instant access to information, slow-loading pages can lead to frustration and increased bounce rates.

By optimizing images, leveraging browser caching, and minimizing server response time, businesses can significantly improve mobile page speed. This ensures that users can access content quickly, enhancing their overall experience and increasing the likelihood of conversion.

Ensuring Easy Navigation for On-the-Go Users

Easy navigation is essential for on-the-go users who need quick and effortless access to information. Businesses must design their mobile websites with a clear and intuitive navigation menu that allows users to find what they’re looking for efficiently.

Some mobile navigation best practices include using a burger menu icon, implementing a sticky navigation bar, and ensuring that links and buttons are large enough for easy tapping. Prioritizing user-friendly navigation helps enhance the overall mobile experience and encourages users to stay on the website longer.

In summary, optimizing for mobile accessibility is a crucial aspect of any digital strategy. By implementing responsive design, improving mobile page speed, and ensuring easy navigation, businesses can provide users with a mobile-friendly website that delivers a seamless user experience. Prioritizing mobile optimization not only enhances user satisfaction but also contributes to improved search engine rankings and ultimately drives business growth.

Elevating Customer Engagement with SMS and MMS Marketing

Customer engagement is vital for the success of mobile marketing campaigns. To effectively engage with customers and drive conversion rates, businesses can leverage SMS marketing, also known as text message marketing. This strategy allows businesses to send personalized messages directly to customers’ mobile devices.

SMS marketing provides a direct and effective way to reach customers and grab their attention. By delivering personalized messages, businesses can create a sense of exclusivity and foster a closer relationship with their audience. This personal touch is key to driving engagement and inspiring action.

But why stop at plain text? To further enhance customer engagement, businesses can utilize MMS marketing, which incorporates multimedia content like images and videos in their messages. This approach provides visually appealing and interactive messages that captivate the audience and leave a lasting impression.

With the prevalence of smartphones and the increasing consumption of multimedia content, MMS marketing can help businesses stand out from the competition and make a memorable impact. By leveraging the power of visual storytelling, businesses can effectively communicate their message and evoke emotion in their audience.

Both SMS and MMS marketing can be valuable tools in mobile marketing campaigns, allowing businesses to engage with their audience directly on their mobile devices. These strategies offer a unique opportunity to reach customers anytime, anywhere, and drive action through personalized and visually appealing content.

Benefits of SMS Marketing Benefits of MMS Marketing
Immediate and direct communication with customers Create visually appealing and interactive messages
High open and read rates Enhance brand recognition and customer engagement
Personalized messages for a more intimate connection Deliver rich media content to captivate the audience
Cost-effective compared to traditional marketing channels Stand out from the competition and make a memorable impact
Drive engagement and conversion rates Evoke emotion and create a lasting impression

The Rise of Mobile Apps in Business Strategy

Mobile apps have revolutionized the way businesses engage with their customers, providing unique experiences that build brand loyalty. With the increasing use of mobile devices, integrating mobile apps into your business strategy is crucial for staying competitive and enhancing customer satisfaction.

Building Brand Loyalty through Mobile Applications

Mobile apps allow businesses to establish deeper connections with their customers by offering personalized content and seamless access to products and services. By providing a dedicated platform for engagement, businesses can enhance brand loyalty and foster long-term customer relationships. Through mobile apps, customers can easily interact with businesses, receive targeted notifications, and enjoy exclusive benefits tailored to their preferences.

Driving Sales and Traffic through In-App Offers

In-app offers are powerful tools for driving sales and traffic directly through mobile apps. By offering exclusive discounts, rewards, or incentives, businesses can motivate customers to make purchases within the app, increasing sales revenue and customer engagement. In-app offers create a sense of exclusivity and urgency, encouraging customers to take immediate action and fostering a sense of loyalty to the brand.

App Store Optimization (ASO) for Increased Visibility

To maximize the visibility and reach of your mobile app, App Store Optimization (ASO) is essential. ASO involves optimizing your app listing and metadata to improve its ranking and discoverability in app stores. By researching and using relevant keywords, optimizing the app title and description, and acquiring positive reviews, businesses can increase their app’s visibility, attract potential users, and drive organic downloads. ASO is a critical aspect of mobile app marketing strategy and can significantly impact the success of your app.

app store optimization

Utilizing mobile apps within your business strategy offers numerous benefits, from building brand loyalty to driving sales and enhancing customer engagement. By understanding the value of mobile apps and implementing effective strategies such as in-app offers and app store optimization, businesses can leverage the power of mobile technology to stay ahead in today’s digital landscape.

Leveraging Social Media Platforms for Mobile Users

Social media platforms are a powerful tool in the realm of mobile marketing. As a significant number of users access social networks primarily through their mobile devices, these platforms offer businesses an invaluable opportunity to connect with their target audience on the go. By strategically harnessing the potential of social media platforms, businesses can effectively engage mobile users and drive audience engagement.

One key aspect of leveraging social media platforms for mobile marketing is to create compelling and mobile-friendly content. With the limited screen space of mobile devices, it’s crucial to optimize content for mobile viewing, ensuring an optimal user experience. Mobile optimization can include responsive designs, short and concise captions, and eye-catching visuals that capture users’ attention even on smaller screens.

By utilizing social media platforms effectively, businesses can effectively engage mobile users and drive audience engagement. Whether it’s through thought-provoking posts, interactive polls, engaging videos, or contests, social media provides numerous avenues for businesses to capture the attention of mobile users and foster meaningful connections.

Social media marketing is not just about broadcasting messages; it’s about creating experiences that resonate with the audience and promote meaningful interactions. By tailoring content to the preferences and behaviors of mobile users, businesses can build a loyal following and drive brand awareness.

Furthermore, social media platforms offer a wealth of data and insights that businesses can leverage to refine their mobile marketing strategies. By analyzing metrics such as engagement rates, click-through rates, and user demographics, businesses can gain invaluable insights into what works and what doesn’t, enabling them to optimize their campaigns for better results.

Overall, social media platforms are a valuable tool in the mobile marketing arsenal. Through thoughtful content creation, mobile optimization, and leveraging the power of data, businesses can effectively engage mobile users and drive audience engagement, ultimately leading to increased brand awareness and business growth.

Incorporating Location-Based Marketing into Your Campaigns

Location-based marketing is a powerful strategy that allows businesses to target customers based on their location, enabling more personalized and relevant advertising. By leveraging location data, businesses can deliver advertisements to users in specific geographic areas, maximizing the precision and effectiveness of their marketing messages.

One of the key techniques used in location-based marketing is geo-targeting. Geo-targeting enables businesses to deliver ads to users within a specific radius or in a particular city, ensuring that the content reaches the right audience at the right time. By delivering hyper-targeted ads based on location, businesses can increase the likelihood of engagement and conversions.

Furthermore, location data can also be utilized to enhance the overall user experience. By providing location-specific information and personalized recommendations, businesses can create a more tailored and relevant experience for their customers. For example, a retail store can use location data to offer special promotions or discounts to customers who are in close proximity, thereby driving foot traffic and increasing sales.

Another aspect of location-based marketing is the use of location-based services. These services leverage location data to provide users with notifications, offers, and other valuable information based on their proximity to a business. By delivering timely and contextually relevant messages, businesses can further enhance customer engagement and drive conversions.

Incorporating location-based marketing into your campaigns can significantly impact the success of your mobile advertising efforts. By leveraging geo-targeting, utilizing location data for enhanced user experiences, and offering location-based services, businesses can create targeted and personalized campaigns that resonate with their audience.

location-based marketing

Benefits of Location-Based Marketing Examples
Increased personalization and relevance Delivering targeted ads based on user location
Improved user experience Providing location-specific information and recommendations
Enhanced engagement and conversions Offering notifications and offers based on user proximity

The Importance of Video Content in Mobile Marketing

Video content is an essential element of successful mobile marketing strategies. As mobile users increasingly consume visual content, incorporating videos into your mobile marketing campaigns can significantly enhance user engagement and drive higher conversion rates.

When creating video content for mobile marketing, it is crucial to ensure that the videos are mobile-friendly and optimized for mobile devices. Mobile-friendly videos are specifically tailored to provide an excellent user experience on smartphones and tablets. They load quickly and seamlessly, capturing the attention of mobile users who are often on the go.

Businesses can leverage video content in various ways to enhance their mobile marketing efforts. Here are a few examples:

Showcasing Products or Services:

Video content allows businesses to visually demonstrate the features and benefits of their products or services. By showcasing what they have to offer in an engaging and shareable format, businesses can capture the interest of mobile users and influence their purchase decisions.

Tutorials or Demonstrations:

Videos can also be used to provide instructional content, tutorials, or demonstrations. Mobile users often turn to video content for guidance and information. By providing valuable and informative videos, businesses can position themselves as industry experts and build trust with their mobile audience.

Create Engaging and Shareable Content:

Video content has a higher likelihood of being shared on social media and other platforms, allowing businesses to expand their reach and increase brand exposure. By creating visually appealing and compelling videos, businesses can encourage mobile users to share their content, leading to increased visibility and user engagement.

Overall, video content is a powerful tool that businesses can utilize to enhance their mobile marketing efforts. By creating mobile-friendly videos that capture the attention of mobile users, businesses can effectively engage their audience and drive meaningful results.

“Video content is a game-changer in mobile marketing. It allows us to connect with our audience on a deeper level and convey our brand’s message in a visually compelling way.” – Sarah Thompson, Marketing Director at ABC Company

Personalizing the Mobile Experience with Data-Driven Strategies

Personalization is a crucial aspect of successful mobile marketing. By leveraging data-driven strategies, businesses can create tailored experiences for their mobile audience, enhancing customer engagement and driving business growth. Let’s explore how data-driven strategies can revolutionize mobile marketing.

Understanding Your Mobile Audience Through Analytics

Mobile analytics provides valuable insights into user behavior and preferences. By analyzing data such as app usage, click-through rates, and conversion rates, businesses can gain a deep understanding of their mobile audience. These insights enable businesses to refine their mobile marketing tactics and optimize their campaigns to better meet the needs and preferences of their target audience.

Customizing Offers with User Behavior Insights

One of the key benefits of data-driven strategies is the ability to customize offers based on user behavior insights. By analyzing user interactions, businesses can identify patterns and trends that help tailor their offers to individual preferences. This personalized approach increases engagement and conversion rates by delivering relevant and timely messages to mobile users, effectively meeting their needs and increasing their likelihood of taking action.

Creativity in Mobile Content: Beyond Text-Based Marketing

Mobile marketing goes beyond traditional text-based marketing. To captivate mobile audiences, businesses need to think creatively and explore innovative formats. Video content, interactive elements, and augmented reality are some of the exciting avenues businesses can explore to engage their mobile audience. Incorporating these elements into mobile content allows businesses to create immersive and memorable experiences that resonate with users and leave a lasting impact.

mobile marketing tactics

As technology advances and user expectations evolve, data-driven strategies are becoming increasingly important for personalizing the mobile experience. By leveraging mobile analytics and user behavior insights, businesses can better understand their audience, customize their offers, and create captivating mobile content that engages and resonates with users. The future of mobile marketing lies in personalization and creativity, and data-driven strategies are the key to unlocking its full potential.

Mastering Mobile Marketing for Entrepreneurs

As an entrepreneur, mobile marketing presents unique opportunities to effectively reach and engage your target audience. By strategically approaching your mobile marketing efforts, you can maximize their impact and achieve business growth. However, navigating the world of mobile campaigns as a small business owner can present its challenges. Let’s explore some strategic approaches, resource management techniques, and solutions to overcome these marketing challenges.

Strategic Approaches for the Entrepreneurial Mindset

To master mobile marketing, entrepreneurs need to adopt strategic approaches tailored to their innovative mindset. Here are some key strategies to consider:

  1. Define Your Target Audience: Understanding your target audience is crucial for creating mobile marketing campaigns that resonate with your ideal customers. Conduct market research and utilize analytics to gain insights into their preferences, behaviors, and needs.
  2. Develop Compelling Content: Create high-quality, mobile-friendly content that captures the attention of your audience. Whether it’s engaging videos, interactive elements, or personalized offers, focus on delivering value and enhancing the user experience.
  3. Utilize Social Media: Leverage social media platforms to connect with your audience on their mobile devices. Develop a strong presence on platforms relevant to your target market and engage your followers through captivating content and interactive discussions.
  4. Stay Agile: With the rapidly evolving mobile landscape, it’s important to stay adaptable and embrace new technologies and trends. Continuously monitor your mobile marketing efforts, analyze data, and make informed adjustments to optimize your campaigns.

Resource Management for Effective Mobile Campaigns

Effective resource management is vital for the success of your mobile marketing campaigns, especially as a small business owner with limited budgets and resources. Consider these strategies to make the most of your resources:

  • Set Clear Goals: Define specific, measurable goals for your mobile marketing campaigns to ensure that your resources are allocated towards achieving those objectives.
  • Prioritize Channels: Identify the mobile marketing channels that are most effective for reaching your target audience. Focus your resources on these channels to maximize your impact and return on investment.
  • Test and Optimize: Continuously test and optimize your mobile campaigns to identify what works best for your audience. By conducting A/B tests and analyzing data, you can allocate your resources towards the most successful strategies.
  • Automation Tools: Explore automation tools and platforms to streamline your mobile marketing processes. These tools can help save time and resources while improving efficiency and campaign management.

Overcoming Challenges Unique to Small Business Owners

As a small business owner, you may face unique challenges when implementing and optimizing your mobile marketing strategies. Here are some solutions to overcome these challenges:

  • Limited Budget: Focus on cost-effective mobile marketing tactics such as social media marketing, email campaigns, and targeted advertising to maximize your reach without breaking the bank.
  • Resource Constraints: Leverage your existing resources by repurposing content, outsourcing specific tasks, and collaborating with partners or influencers to expand your reach.
  • Competing with Larger Brands: Differentiate yourself by showcasing your unique value proposition and personalized customer experiences. Emphasize the advantage of supporting local businesses and foster strong relationships with your customers.
  • Technological Expertise: Invest in learning and acquiring the necessary knowledge or consider partnering with experts who can guide you through your mobile marketing journey.

By implementing strategic approaches, effectively managing your resources, and proactively addressing the challenges faced by small business owners, you can take full advantage of the opportunities offered by mobile marketing. With perseverance and innovation, you can successfully master mobile marketing and thrive in the digital landscape.

Exploring the Synergy Between Mobile Marketing and E-Commerce

Mobile marketing and e-commerce have become increasingly intertwined in today’s digital landscape. With more consumers using their mobile devices for online shopping, businesses must understand the importance of optimizing their e-commerce platforms for mobile devices to provide a seamless and user-friendly mobile shopping experience. By embracing mobile optimization techniques, businesses can enhance the synergy between mobile marketing and e-commerce, driving customer engagement and boosting conversions.

mobile shopping

When it comes to mobile optimization, businesses should ensure that their e-commerce platforms are responsive and compatible with various mobile devices and screen sizes. This allows customers to easily browse and navigate through the website, leading to a better user experience.

In addition to mobile optimization, integrating mobile payment options is crucial for streamlining the purchase process. With the growing popularity of mobile payments, businesses should offer secure and convenient payment methods to encourage mobile conversions. This not only enhances the overall customer experience but also reinforces trust and credibility.

Furthermore, businesses should explore other mobile-friendly features such as personalized recommendations, simplified checkout processes, and easy access to customer service. These features can significantly improve the mobile shopping experience, making it more convenient and enjoyable for customers.

Overall, the synergy between mobile marketing and e-commerce offers immense opportunities for businesses to connect with their target audience and drive sales. By optimizing e-commerce platforms for mobile devices and incorporating mobile-friendly features, businesses can stay ahead of the competition and maximize the potential of mobile marketing in the e-commerce realm.

Utilizing QR Codes and Interactive Elements for Engagement

QR codes and interactive elements play a crucial role in mobile marketing campaigns, allowing businesses to engage with their audience in innovative and interactive ways. These elements bridge the gap between the physical and digital worlds, creating unique experiences that captivate mobile users and drive engagement.

QR Codes: Bridging the Gap Between Physical and Digital

QR codes are a versatile tool for businesses to connect with mobile users. These codes can be easily scanned using a smartphone camera, directing users to specific web pages, promotions, or additional information. By incorporating QR codes into their marketing materials and products, businesses can provide a seamless transition from the physical world to digital content, enhancing engagement and driving conversions. QR codes can be utilized in a variety of ways, including:

  • Print advertisements and posters
  • Product packaging
  • Business cards
  • Brochures and flyers

By encouraging mobile users to scan QR codes, businesses can provide interactive and immersive experiences that leave a lasting impression.

Enhancing Interactivity Through Augmented Reality

Augmented reality (AR) takes mobile engagement to the next level by overlaying digital content onto the real world. With the help of smartphones or AR-enabled devices, businesses can create interactive experiences that captivate users and enhance brand engagement. AR can be utilized in various ways, such as:

  • Virtual product demonstrations
  • Interactive games and quizzes
  • Tour guides and virtual walk-throughs
  • Virtual try-on experiences for fashion or home decor

By incorporating AR into mobile marketing campaigns, businesses can provide immersive and personalized experiences that leave a lasting impression on their audience.

Incorporating Gamification Techniques

Gamification is an effective strategy for mobile marketing campaigns as it taps into users’ innate desire for competition and rewards. By integrating gamification techniques into their campaigns, businesses can drive user engagement and motivate mobile users to interact with brands and products. Some gamification techniques include:

  • Quizzes and trivia games
  • Point systems and leaderboards
  • Challenges and missions
  • Rewards and incentives

Through gamification, businesses can create a sense of fun and excitement, encouraging users to actively participate and share their experiences with others. This not only increases engagement but also promotes brand loyalty and customer advocacy.


Mobile marketing is a vital component of any digital marketing strategy. It allows businesses to reach customers on their mobile devices and engage with them effectively. By optimizing for mobile accessibility, leveraging SMS and MMS marketing, utilizing mobile apps, and incorporating location-based marketing, businesses can elevate customer engagement and drive business growth.

Video content, personalization, and the utilization of interactive elements like QR codes and augmented reality are key factors in mastering mobile marketing. These strategies create memorable experiences for users and enhance their overall engagement. For entrepreneurs, mobile marketing presents unique opportunities and challenges, requiring strategic approaches and effective resource management.

The synergy between mobile marketing and e-commerce is clear. To complement their mobile marketing efforts, businesses must optimize their online platforms for mobile devices. This ensures a seamless and user-friendly experience for customers, enabling them to easily make purchases using their mobile devices. QR codes, augmented reality, and gamification techniques are valuable tools for driving engagement and creating interactive experiences in mobile marketing campaigns.

In conclusion, mastering mobile marketing is essential for businesses to thrive in the digital age and reach customers on the go. By embracing mobile strategies, businesses can effectively connect with their target audience, drive customer engagement, and achieve business success.


What is the significance of mobile marketing in the digital age?

Mobile marketing is crucial for businesses to connect with customers on the go and stay competitive in today’s digital age. It allows businesses to reach customers directly on their mobile devices and provide a seamless user experience.

Why is responsive design critical for mobile accessibility?

Responsive design ensures that websites are easily accessible and user-friendly on mobile devices. It allows websites to adapt to different screen sizes and resolutions, providing a seamless user experience across devices.

How can businesses improve mobile page speed for better user experience?

Businesses can improve mobile page speed by optimizing their website’s loading times on mobile devices. This includes optimizing images, using caching techniques, and minimizing unnecessary code.

Why is ensuring easy navigation important for on-the-go users?

Easy navigation is crucial for users who need quick access to information on their mobile devices. Businesses must prioritize mobile optimization to provide a positive user experience and keep visitors on their websites.

How can SMS and MMS marketing elevate customer engagement?

SMS marketing allows businesses to send personalized messages to customers’ mobile devices, driving engagement and conversion rates. MMS marketing, with multimedia content, can further enhance customer engagement by providing visually appealing and interactive messages.

How can mobile apps help businesses build brand loyalty?

Mobile apps provide unique experiences and convenient access to products and services, allowing businesses to engage with customers and offer personalized content. In-app offers, such as exclusive discounts or rewards, can drive sales and traffic and build brand loyalty.

What is App Store Optimization (ASO) and why is it important?

App Store Optimization (ASO) involves optimizing mobile apps to increase their visibility in app stores. It is crucial for attracting potential users and driving app downloads.

How can businesses leverage social media platforms for mobile users?

Businesses can leverage social media platforms to reach their audience on mobile devices and engage them through compelling and mobile-friendly content. Mobile optimization of social media content is essential for ensuring an optimal user experience.

How can businesses incorporate location-based marketing into their campaigns?

Location-based marketing allows businesses to target customers based on their location, providing more personalized and targeted advertising. Businesses can use geo-targeting, leverage location data, and offer location-based services to enhance engagement and conversion rates.

Why is video content important in mobile marketing?

Mobile users are increasingly drawn to visual content, making video content a crucial component of mobile marketing. Mobile-friendly videos that are optimized for mobile devices and have fast loading times are more likely to engage users and drive higher engagement rates.

How can businesses personalize the mobile experience with data-driven strategies?

Businesses can utilize mobile analytics to gain insights into user behavior and preferences, allowing them to create tailored experiences. By customizing offers based on user behavior insights, businesses can increase engagement and conversion rates.

What strategic approaches can entrepreneurs take for mobile marketing?

Entrepreneurs can maximize the impact of their mobile marketing efforts by adopting strategic approaches tailored to their entrepreneurial mindset. This includes effective resource management and adapting to market trends despite limited budgets and resources.

How can businesses optimize the synergy between mobile marketing and e-commerce?

Businesses must optimize their e-commerce platforms for mobile devices to provide a seamless and user-friendly mobile shopping experience. Mobile payments and other mobile-friendly features can further enhance the synergy by streamlining the purchase process and encouraging mobile conversions.

How can businesses utilize QR codes and interactive elements for engagement?

QR codes provide a bridge between the physical and digital worlds, allowing businesses to connect with mobile users and provide interactive experiences. Augmented reality can enhance interactivity, and incorporating gamification techniques can drive user engagement and interaction.

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