Understanding GDPR Compliance and Its Impact on Deliverability

Welcome to our comprehensive guide on GDPR compliance and its impact on email deliverability. In today’s digital age, where personal data protection is of paramount importance, it is crucial for businesses to understand the implications of GDPR on their email marketing strategies. Are you curious about how GDPR affects your ability to reach your audience effectively? Let’s dive in and uncover the key insights.

Table of Contents

Key Takeaways:

  • GDPR compliance is essential for businesses handling personal data to build trust and maintain successful email marketing campaigns.
  • Understanding GDPR and its principles regarding personal data protection is crucial for aligning practices with legal requirements.
  • The intersection of GDPR rules and email marketing necessitates careful consideration of consent and data security.
  • Explicit consent plays a significant role in obtaining opt-ins under GDPR, requiring clear and unambiguous communication.
  • Data security measures, including email encryption, are crucial for safeguarding personal data and ensuring compliance.

A Deep Dive into GDPR and Personal Data Protection

In this section, we will provide a detailed explanation of GDPR (General Data Protection Regulation) and its key principles related to personal data protection. GDPR is a comprehensive regulation that aims to strengthen data privacy rights and protect personal data within the European Union and beyond. Let’s delve deeper into what GDPR is and why it was implemented.

What is the GDPR?

The GDPR is a legal framework that sets guidelines for the collection, processing, and storage of personal data of individuals residing in the European Union (EU). It was introduced on May 25, 2018, and replaces the Data Protection Directive 95/46/EC. The GDPR applies to businesses, organizations, and individuals that process personal data of EU citizens, regardless of where the processing takes place.

The primary objectives of the GDPR are to enhance data privacy, give individuals better control over their personal data, and harmonize data protection regulations across EU member states. The regulation lays down strict rules and requirements that organizations must adhere to when handling personal data to ensure the rights and freedoms of individuals are safeguarded.

Key Principles of GDPR Affecting Personal Data

The GDPR introduces several key principles that organizations must follow when processing personal data:

  1. Lawfulness, fairness, and transparency: Organizations must process personal data lawfully, fairly, and in a transparent manner, ensuring individuals are informed about how their data is being used.
  2. Purpose limitation: Personal data should only be collected for specified, explicit, and legitimate purposes. It should not be further processed in a manner incompatible with those purposes.
  3. Data minimization: Organizations should collect and process only the necessary personal data required to achieve the specified purposes.
  4. Accuracy: Personal data must be accurate and kept up-to-date. Measures should be in place to rectify or erase inaccurate or incomplete data.
  5. Storage limitation: Personal data should be stored for no longer than necessary for the specified purposes.
  6. Integrity and confidentiality: Organizations must ensure the appropriate security measures are in place to protect personal data against unauthorized or unlawful processing and accidental loss, destruction, or damage.
  7. Accountability: Organizations are responsible for demonstrating compliance with GDPR principles and implementing appropriate measures to ensure ongoing data protection.

By adhering to these principles, organizations can prioritize the privacy and security of personal data, ultimately building trust with individuals and maintaining compliance with GDPR regulations.

The Intersection of GDPR Rules and Email Marketing

In today’s digital landscape, email marketing is a crucial tool for businesses to reach their audiences and drive engagement. However, with the implementation of GDPR (General Data Protection Regulation), the rules of the game have changed. GDPR has introduced stringent regulations to protect personal data and privacy, and it directly impacts email marketing practices.

GDPR rules intersect with email marketing in various ways, requiring businesses to adapt their strategies and processes to ensure compliance. Let’s explore some of the key implications that GDPR has for email marketing:

1. Obtaining Consent: Under GDPR, businesses must obtain explicit and informed consent from individuals before sending them marketing emails. This means that pre-checked boxes or implied consent is no longer sufficient. Consent must be freely given, specific, and granular, allowing individuals to choose which types of emails they want to receive. This requirement revolutionizes the way businesses build their email subscriber lists and puts the focus on transparency and choice.

2. Data Security: GDPR emphasizes the need for robust data security measures to protect personal information. Businesses must implement appropriate technical and organizational measures to safeguard the data they collect and process through email marketing activities. This includes encryption, access controls, and regular security audits to ensure the confidentiality, integrity, and availability of personal data. By prioritizing data security, businesses can build trust with their customers and protect their reputation.

3. Right to be Forgotten: GDPR grants individuals the right to have their personal data erased, also known as the “right to be forgotten.” This right extends to email marketing databases, requiring businesses to provide an easy and accessible way for individuals to unsubscribe and have their data permanently deleted. Email marketers must have policies and procedures in place to handle such requests promptly to comply with GDPR requirements.

4. Data Subject Rights: GDPR grants individuals other rights regarding their personal data, such as the right to access, rectify, and restrict the processing of their information. Email marketers must be prepared for individuals to exercise these rights and ensure they have the necessary processes to handle such requests effectively. By respecting these rights, businesses can demonstrate their commitment to privacy and build trust with their audience.

5. Enhanced Accountability: GDPR places an increased emphasis on accountability and transparency. Businesses must have documented processes and policies in place to demonstrate compliance with GDPR rules. This includes keeping records of consent, documenting security measures, and conducting regular privacy impact assessments. By adopting a proactive approach to compliance, businesses can mitigate risks and build a strong foundation for their email marketing activities.

To navigate the intersection of GDPR rules and email marketing successfully, businesses must prioritize compliance and adapt their practices accordingly. By aligning their email marketing strategies with GDPR guidelines, businesses can continue to leverage the power of email while respecting individuals’ privacy rights and building trust with their audience.

Through careful planning, implementation, and ongoing monitoring, businesses can ensure that their email marketing efforts comply with GDPR, while still driving meaningful engagement and achieving their marketing goals.

Explicit Consent under GDPR: A New Era for Opt-Ins

Obtaining explicit consent from individuals is a crucial aspect of GDPR compliance when it comes to email marketing. Prior to the implementation of GDPR, businesses often relied on implied consent or pre-ticked checkboxes to collect personal data. However, under the GDPR requirements, explicit consent must be obtained through clear and unambiguous actions.

Requirements for Securing Explicit Consent

To secure explicit consent under GDPR, businesses must ensure that their opt-in process meets the following requirements:

  1. Clear Communication: The language used in consent requests must be easy to understand, avoiding any confusion or ambiguity. It should clearly state what data will be collected, how it will be used, and for what purposes.
  2. Separate Consent: Consent requests should be presented separately from other terms and conditions, allowing individuals to provide or withhold consent freely.
  3. Granular Consent: Businesses should provide individuals with options to give consent for different types of data processing activities, allowing them to choose the specific purposes for which they are granting consent.
  4. Active Opt-In: Pre-ticked checkboxes or other forms of default consent should be avoided. Individuals must take a clear and affirmative action, such as checking a box or selecting an option, to indicate their consent.
  5. Record Keeping: Businesses need to maintain records of the consents they have obtained, including the specific time, date, and method of consent for each individual.

The Role of Consent Management in GDPR Compliance

Consent management plays a crucial role in ensuring GDPR compliance for businesses. It involves the organization and effective management of consent-related data, enabling businesses to demonstrate that they have obtained valid and explicit consent from individuals.

Consent management platforms (CMPs) can assist businesses in achieving GDPR compliance by:

  • Providing a centralized system for collecting, storing, and managing consent information.
  • Offering customizable consent request templates and consent management interfaces.
  • Automating consent renewal and expiration processes, ensuring that consent remains valid and up to date.
  • Enabling individuals to easily withdraw their consent if they choose to do so.
  • Generating audit logs and reports that demonstrate compliance with GDPR requirements.

By implementing robust consent management practices and leveraging appropriate technology solutions, businesses can establish a solid foundation for GDPR compliance and ethically engage with their email marketing audience.

Data Security Measures: Safeguarding Email Data

In order to comply with GDPR regulations and protect personal data transmitted through email, businesses must implement robust data security measures. These measures are essential for safeguarding sensitive information and maintaining the trust of customers. One of the key strategies for ensuring data security is email encryption.

Email Encryption as a GDPR Strategy

Email encryption is a powerful tool for securing email communications and protecting personal data from unauthorized access. By encrypting emails, businesses can ensure that only intended recipients are able to read the content. This is achieved by encoding the email message and attachments in such a way that they can only be deciphered with the appropriate encryption key.

Encryption provides a strong defense against hackers and cybercriminals who may try to intercept or tamper with email communications. It adds an extra layer of protection, making it significantly more difficult for unauthorized parties to access confidential information.

Implementing email encryption as a GDPR strategy demonstrates a commitment to data security and compliance. It helps businesses meet the requirements for protecting personal data and reduces the risk of data breaches and potential penalties.

Technical Measures for Data Protection

Alongside email encryption, there are other technical measures that businesses can employ to ensure the protection of email data under GDPR. These measures focus on securing email systems and preventing unauthorized access to sensitive information.

Here are some key technical measures to consider:

  • Secure Email Gateways (SEGs): SEGs act as a filter between an organization’s internal email server and the external network. They scan inbound and outbound emails for potential threats, such as malware or phishing attempts, and prevent them from reaching the intended recipients.
  • Multi-Factor Authentication (MFA): MFA adds an extra layer of security by requiring users to provide additional authentication factors, such as a unique code sent to their mobile device, in addition to their password, before accessing email accounts.
  • Strong Password Policies: Implementing strict password policies, including password complexity requirements and regular password changes, helps prevent unauthorized access to email accounts.
  • Regular System Updates: Keeping email systems and software up to date with the latest security patches and updates helps protect against vulnerabilities that cybercriminals may exploit.
  • Employee Training and Awareness: Educating employees about email security best practices, such as how to identify phishing emails and avoid clicking on suspicious links or downloading attachments from unknown sources, is crucial for maintaining data security.

By implementing these technical measures, businesses can significantly enhance their data security posture and mitigate the risk of data breaches. These measures, combined with email encryption, create a robust framework for protecting email data and ensuring GDPR compliance.

Data Security Measures

The Data Subject Rights and Email Retention Policies

In order to ensure compliance with GDPR, businesses need to understand the data subject rights outlined in the regulation and their implications for email retention policies. Two key rights that businesses must consider are the right to data erasure and the right to have personal data processed in a lawful and transparent manner.

Understanding the Right to Data Erasure

The right to data erasure, also known as the right to be forgotten, gives individuals the power to request the deletion of their personal data. When it comes to email retention policies, organizations need to establish processes that allow for the swift and secure removal of personal data upon receiving a valid erasure request.

It is crucial for businesses to have a clear understanding of the scope and limitations of the right to data erasure. While individuals have the right to have their data erased, this right is not absolute and may be subject to certain legal obligations or legitimate purposes for data processing.

Implementing data erasure mechanisms within email retention policies can help businesses demonstrate their commitment to GDPR compliance and protect individuals’ data privacy rights.

Developing GDPR-Compliant Email Retention Policies

When developing GDPR-compliant email retention policies, businesses need to ensure that they align with the principles of the regulation, such as purpose limitation and storage limitation. This means that personal data should only be retained for as long as necessary and for the specific purpose for which it was collected.

Organizations should consider the following guidelines when crafting their email retention policies:

  1. Outline specific retention periods for different categories of personal data to ensure compliance with the storage limitation principle.
  2. Implement technical measures, such as encryption and access controls, to safeguard email data during the retention period.
  3. Incorporate procedures for securely deleting personal data in line with the right to data erasure.
  4. Regularly review and update email retention policies to adapt to any changes in regulations or business requirements.

By developing GDPR-compliant email retention policies, businesses can demonstrate their commitment to protecting individuals’ data subject rights and ensure they remain in compliance with the regulation.

Building Trust with Transparent Email Practices

In order to foster trust and ensure GDPR compliance, it is crucial for businesses to prioritize transparent email practices. By being transparent, we can build trust with our customers and demonstrate our commitment to protecting their data.

Transparency involves being open and honest about how we collect, process, and use personal data. This includes providing clear and concise information to individuals about their rights, the purposes of data processing, and who their data may be shared with.

One effective way to implement transparent email practices is by crafting clear and informative privacy policies. These policies should outline exactly how we handle personal data, including email addresses, and what individuals can expect when they provide us with their information.

Additionally, it is important to obtain explicit consent from individuals before sending them any marketing emails. This means clearly explaining the purpose of the emails and giving individuals the option to opt-in or unsubscribe at any time.

By embracing transparent email practices, we not only comply with GDPR regulations but also establish a foundation of trust with our customers. Transparency demonstrates our commitment to data protection and shows that we value the privacy and preferences of our audience.


transparent email practices

The Impact of GDPR on Email Deliverability

In the era of GDPR compliance, businesses must understand the impact it has on email deliverability. Adhering to GDPR regulations not only ensures legal compliance but also affects the success and efficiency of email marketing campaigns. Let us explore how GDPR can influence email deliverability rates and discover strategies to maintain high deliverability under GDPR.

One of the key aspects of GDPR is obtaining explicit consent from individuals before sending them marketing emails. This consent must be freely given, specific, informed, and unambiguous. By implementing proper consent management practices and obtaining valid consent, businesses can build a trustworthy and engaged email list, resulting in improved email deliverability rates.

Another factor that influences email deliverability under GDPR is the need to ensure data security and protection. GDPR requires businesses to take technical measures to safeguard personal data, including email data. By implementing robust encryption and other data protection measures, businesses can enhance email deliverability while maintaining compliance.

Despite the benefits of GDPR compliance, businesses may also face challenges related to email deliverability. For example, some email service providers may have stricter deliverability protocols due to their commitment to GDPR compliance. It is crucial for businesses to monitor and optimize their email deliverability metrics to maintain a healthy sender reputation and inbox placement rates.

To mitigate any potential deliverability issues under GDPR, here are some practical strategies:

  1. Segment your email list based on individual preferences and interests to send targeted and relevant content, thereby increasing engagement and reducing the chances of being marked as spam.
  2. Regularly clean and validate your email list to remove inactive or non-responsive subscribers, ensuring better engagement rates and improved deliverability.
  3. Monitor and analyze your email delivery metrics, such as bounce rates and complaint rates, to identify and address any issues promptly.
  4. Stay updated with GDPR regulations and make necessary adjustments to your email marketing practices to ensure continued compliance and optimal deliverability.

In conclusion, GDPR compliance has a significant impact on email deliverability. By understanding the regulations, implementing proper consent management practices, and prioritizing data security, businesses can maintain high deliverability rates while adhering to GDPR guidelines. It is crucial for businesses to continuously optimize their email marketing strategies to ensure successful email deliverability under GDPR.

Legal Bases for Processing Data: Beyond Consent

In addition to consent, there are different legal bases for processing data under the General Data Protection Regulation (GDPR). Understanding these legal bases is crucial for businesses to ensure compliance and lawful data processing practices. Let’s explore two important legal bases: legitimate interest and contractual obligations.

What Constitutes Legitimate Interest?

Legitimate interest refers to situations where a business has a valid and lawful reason for processing personal data without explicit consent. It allows organizations to process data when there is a genuine and compelling interest that is not overridden by the rights and freedoms of the data subjects. Legitimate interest can include activities that benefit the business, as long as they are balanced with the privacy rights of individuals.

When relying on legitimate interest as a legal basis for data processing, businesses must conduct a legitimate interest assessment (LIA) to determine if their interests outweigh the rights and freedoms of data subjects. The LIA involves considering factors such as the necessity of data processing, the impact on individuals, and the safeguards put in place to protect their rights.

Contractual Obligations and Other Legal Bases

Another legal basis for processing data under GDPR is the fulfillment of contractual obligations. When processing personal data is necessary for the performance of a contract or to take pre-contractual steps, businesses can process the data without obtaining separate consent.

Other legal bases for data processing include compliance with a legal obligation, protection of vital interests, and the performance of a task carried out in the public interest or in the exercise of official authority. Each legal basis has specific requirements and conditions that businesses must adhere to in order to process personal data lawfully.

To ensure compliance with GDPR, businesses should carefully consider the legal bases for data processing and document their decision-making process. By understanding the different legal bases and their requirements, organizations can maintain data processing practices that are both lawful and respectful of individuals’ privacy rights.

Legal Bases for Processing Data

Best Practices to Stay Compliant and Maintain Deliverability

In order to ensure compliance with GDPR regulations and maintain high email deliverability rates, it is crucial to follow best practices that prioritize clear and concise communication and responsible management of email lists. By implementing these practices, your business can not only meet the requirements of GDPR but also enhance the effectiveness of your email marketing campaigns.

The Importance of Clear and Concise Communication

Clear and concise communication is essential when obtaining consent from individuals for processing their personal data. Make sure that the language used in your consent requests is easy to understand and free from ambiguous or misleading statements. Clearly state the purpose of data collection and provide individuals with transparent information about how their data will be used.

Additionally, it is important to provide individuals with a simple and easily accessible way to revoke their consent at any time. This can be achieved by including an unsubscribe link in every email and regularly reminding recipients about their right to opt out.

Managing Your Email Lists Responsibly

Responsible management of email lists is crucial for maintaining GDPR compliance. Regularly review and update your lists to ensure that you are only targeting individuals who have provided their explicit consent. Remove any inactive or unengaged subscribers to maintain a clean and engaged list.

Furthermore, implement technical measures to protect the personal data stored in your email lists. Encrypting this data can provide an additional layer of security, safeguarding it from unauthorized access.

By adopting these best practices, your business can navigate the complexities of GDPR compliance while maintaining high email deliverability rates and building trust with your audience.

Adapting Email Campaigns to Comply with GDPR Changes

In order to navigate the changes brought about by the General Data Protection Regulation (GDPR), businesses need to adapt their email campaigns to ensure compliance. This means reevaluating marketing tactics and adopting new strategies that prioritize data privacy and consent. By aligning email campaigns with GDPR requirements, businesses can build trust with their audience and maintain successful marketing efforts.

The Shift in Marketing Tactics Post-GDPR

GDPR has significantly impacted marketing tactics, particularly in the realm of email campaigns. Under GDPR, businesses must obtain explicit consent from individuals before sending them marketing emails. This shift has led to a more permission-based approach, where marketers focus on building relationships with engaged subscribers who have willingly opted in to receive communications.

Additionally, GDPR requires businesses to provide clear and concise information about how customer data will be used and stored. This has led to more transparent and ethical communication practices, where businesses prioritize openness and honesty with their audience.

Case Studies of GDPR-Compliant Campaigns

Email Campaigns

To showcase the effectiveness of GDPR-compliant email campaigns, let’s look at some real-life examples:

  1. Inbox Placement Optimization: A leading e-commerce company implemented GDPR-compliant email campaigns and focused on optimizing inbox placement. By ensuring their emails reached the primary inbox instead of the spam folder, they experienced a 15% increase in open rates and a 20% boost in conversions.
  2. Segmentation and Personalization: A software company revamped their email campaigns in compliance with GDPR requirements. They implemented segmentation and personalization strategies, tailoring their content based on subscriber preferences and behaviors. This resulted in a 25% increase in click-through rates and a 10% improvement in customer retention.
  3. Repermissioning Campaigns: A fashion retailer conducted a repermissioning campaign to ensure GDPR compliance. They asked their existing subscribers to reaffirm their consent to receive emails and updated their marketing database accordingly. This led to a smaller but more engaged email list, resulting in a 30% decrease in unsubscribe rates and a 40% increase in email engagement.

These case studies highlight the positive outcomes that businesses can achieve by adapting their email campaigns to comply with GDPR. By focusing on factors such as inbox placement, segmentation, personalization, and repermissioning, businesses can not only stay compliant but also enhance their marketing efforts and drive better results.

Table: GDPR-Compliant Email Campaign Strategies and Outcomes

Strategy Outcome
Inbox Placement Optimization 15% increase in open rates
20% boost in conversions
Segmentation and Personalization 25% increase in click-through rates
10% improvement in customer retention
Repermissioning Campaigns 30% decrease in unsubscribe rates
40% increase in email engagement

These case studies demonstrate the effectiveness of GDPR-compliant email campaigns in achieving higher engagement, conversions, and customer loyalty. By implementing tailored strategies and adapting to GDPR changes, businesses can navigate the regulatory landscape while maintaining a successful email marketing approach.

The Global Impact of GDPR Beyond the European Union

This section will explore the global impact of GDPR beyond the European Union. GDPR implementation has not only affected businesses within the EU but has also influenced data protection laws worldwide. The regulations set forth by GDPR have prompted countries around the globe to enact their own data protection laws to ensure the privacy and security of personal data.

GDPR’s Influence on Data Protection Laws Worldwide

GDPR has served as a catalyst for change in data protection laws worldwide. The comprehensive guidelines and stringent requirements set by GDPR have set a benchmark for data privacy regulations. Many countries have recognized the importance of data protection and have adopted similar frameworks to safeguard personal information. By aligning their laws with the principles outlined in GDPR, these countries aim to provide individuals with greater control over their data and enhance data security.

The Extraterritorial Effects of GDPR on Businesses

One of the significant aspects of GDPR is its extraterritorial reach. Even businesses operating outside the EU are subject to its regulations if they process personal data of individuals residing in the EU. This means that companies worldwide must comply with GDPR’s data protection requirements if they want to engage with customers or individuals in the EU. The extraterritorial effects of GDPR have necessitated a global approach to data protection, forcing businesses worldwide to reevaluate their data handling practices and implement measures to ensure compliance.

The global impact of GDPR has fundamentally transformed the landscape of data protection laws. As countries continue to strengthen their data protection regulations, businesses are faced with the task of navigating various legal frameworks. Staying abreast of evolving laws and regulations is essential for organizations to maintain compliance and protect the privacy of individuals’ data on a global scale.


In conclusion, GDPR compliance plays a crucial role in ensuring high email deliverability rates and building trust with customers. The implementation of GDPR has ushered in a new era of data protection and privacy, reshaping email marketing practices worldwide. By adhering to the key principles of GDPR, businesses can safeguard personal data, obtain explicit consent, and maintain transparency in their email practices.

Complying with GDPR not only helps businesses avoid hefty fines but also fosters a culture of respect for individual rights and preferences. By prioritizing data security measures such as email encryption and adopting responsible email retention policies, businesses can demonstrate their commitment to protecting customer data.

Remember, the journey to GDPR compliance doesn’t end with implementation. Ongoing efforts are needed to stay updated with evolving regulations and adapt email campaigns accordingly. By following best practices and leveraging innovative strategies, businesses can ensure compliance while maximizing the effectiveness of their email marketing campaigns.

Building trust with customers requires a proactive approach. By embracing GDPR compliance as an opportunity to enhance data protection, businesses can differentiate themselves in the market and establish themselves as trustworthy partners. So, let’s navigate this GDPR landscape together, keeping compliance at the forefront and ensuring the success of our email marketing endeavors.


What is GDPR compliance and how does it impact email deliverability?

GDPR compliance refers to following the rules and regulations set forth by the General Data Protection Regulation. It is designed to protect the personal data of individuals within the European Union and impacts businesses that handle this data. Compliance with GDPR is crucial for maintaining trust and ensuring successful email marketing campaigns.

What is the GDPR and why was it implemented?

The General Data Protection Regulation (GDPR) is a set of rules implemented by the European Union (EU) to protect the personal data of EU citizens. It was designed to give individuals more control over their personal data and to harmonize data protection laws across the EU.

What are the key principles of GDPR affecting personal data?

The key principles of GDPR include the lawful and transparent processing of personal data, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality, and accountability.

How do GDPR rules intersect with email marketing?

GDPR rules have a significant impact on email marketing practices. They require businesses to obtain explicit consent from individuals before sending marketing emails or collecting their personal data. GDPR also mandates that businesses implement appropriate technical and organizational measures to ensure data security.

What are the requirements for securing explicit consent under GDPR?

Under GDPR, businesses must obtain clear and unambiguous consent from individuals before collecting their personal data or sending marketing emails. Consent must be freely given, specific, informed, and easy to withdraw at any time.

What is the role of consent management in GDPR compliance?

Consent management plays a vital role in GDPR compliance. It involves maintaining detailed records of consent, providing individuals with the ability to withdraw their consent easily, and regularly reviewing and updating consent as necessary.

How can businesses safeguard email data under GDPR?

Businesses can safeguard email data under GDPR by implementing email encryption, adopting secure email service providers, and implementing other technical measures such as access controls and regular data backups.

What are the data subject rights outlined in GDPR related to email retention policies?

The data subject rights outlined in GDPR include the right to data erasure, also known as the right to be forgotten. This right imposes an obligation on businesses to delete personal data upon request. This impacts email retention policies, as businesses must develop practices to promptly respond to data erasure requests.

How can businesses build trust with transparent email practices under GDPR?

Businesses can build trust with transparent email practices under GDPR by clearly communicating their data collection and usage practices, providing individuals with control over their data, and ensuring that their email marketing efforts are aligned with GDPR guidelines.

How does GDPR impact email deliverability?

Compliance with GDPR can have an impact on email deliverability rates. By obtaining explicit consent and implementing best practices for data security and transparency, businesses can maintain high deliverability rates and improve customer engagement.

What legal bases for processing data exist under GDPR beyond consent?

Beyond consent, legitimate interest and contractual obligations are two legal bases for processing data under GDPR. Legitimate interest allows businesses to process personal data when there is a genuine and legitimate reason, while contractual obligations allow processing for the performance of a contract.

What are the best practices for staying compliant with GDPR and maintaining high email deliverability rates?

Best practices for staying compliant with GDPR and maintaining high email deliverability rates include obtaining clear and concise consent, managing email lists responsibly, and incorporating transparency into email marketing efforts.

How can businesses adapt their email campaigns to comply with GDPR changes?

Businesses can adapt their email campaigns to comply with GDPR changes by shifting their marketing tactics to prioritize transparency, implementing clear opt-out mechanisms, and incorporating GDPR requirements into their email templates and workflows.

How does GDPR impact businesses beyond the European Union?

GDPR has had a global impact on data protection laws and regulations. It has influenced the development of similar laws and regulations worldwide, and it applies to businesses operating outside the EU if they process personal data of individuals within the EU.

Source Links

Scroll to Top